ศ. ดร.มณีรัตน์ สวัสดิวัตน์ ณ อยุธยา ภาคีสมาชิก Abstract Semiotics or Semiology, the studies or the science of signs-symbols can be traced back to ancient times where the terms were coined variedly as ‘semesion’ (sign) ‘semeion’ (symbol), ‘semainon’ (signifier), and ‘semainomenon’ (signified). A sign is both a tool to create and generate meaning and a key [...]